Nike's "Write the Future" Goes Facebook and Twitter
6 Ways Nike Built a Strong Brand on Social Media – YouInsta
What can startups learn from Nike's campaign | by Volha Paulovich | snaptivity | Medium
A few great examples of User Generated Content | by POMS Cloud Ltd. | Medium
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
Nike on Twitter: "Now more than ever, we are one team. #playinside #playfortheworld… "
Don't do it campaign by Nike
Darren Rovell on Twitter: "Nike strategically drops Colin Kaepernick into its “Just Do It” campaign at 3:20 pm ET today, absolutely owning social media.… https://t.co/skrUALnLZn"
Nike's Twitter football advertising campaign banned - BBC News