I Tried a Viral Heatless Hair Hack With Over 1 Million Likes

Image Source: POPSUGAR Photography / Renee Rodriguez A heatless hair hack recently went viral on TikTok. To test it out, all you need is a hair tie and a few bobby pins. One editor tried the hack to see if it would work on her fine hair. See below for her results. Whenever summer hits, […]

This Viral Kosas Concealer Actually Lives Up to the Hype

If you’ve been on TikTok recently, you’ve probably heard about the Kosas Revealer Concealer ($28). It’s beloved by celebrities, influencers, and editors alike, and I had heard nothing but good things but had yet to try the product. I am a makeup minimalist and generally stick to concealer, mascara, and a tinted lip balm for […]

This Viral Gem Hair Stamper Is All You Need For Festival Season

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Channel those Y2K beauty vibes because the hair trend you never knew you needed has arrived. The gem hair […]

Sydney Sweeney Brought Back That Viral Low-Rise Skirt at the MTV Awards

Sydney Sweeney looked euphoric on the red carpet of the MTV Movie and TV Awards in an early 2000s-inspired look. Accompanied by “Euphoria” costar Javon Walton, Sweeney chose a throwback look that ticked all the Y2K boxes, from the crystallized hemline of her low-rise rhinestone skirt to her cropped white button-up. To ensure the entire […]

I Swear By This Viral Claw-Clip Hack For Layered Hair

A claw-clip hair hack for layered hair has been going viral on TikTok. All you need to test the hack is your favorite claw clip and a hair tie. One editor tested it on her fine, layered hair and was impressed by the results. A few months ago, I thought I had finally mastered the […]

I Tried the Viral Foundation That Has the Beauty Community Divided

Jones Road Beauty‘s What the Foundation is going viral on TikTok. Many users are questioning the authenticity of the product’s reviews, with some stating that the foundation is being used incorrectly. One editor tried the foundation and was impressed with the results. If you’ve been on TikTok at all lately, then you’ve probably come across […]